A bilingual ERP, built from the ground up.
Brand identity, system architecture, and full product build for an Arabic-first ERP platform — the most complete expression of Whisper’s "from idea to operation" promise.
01The Challenge
Saudi mid-market businesses run on a stack that wasn’t built for them: Arabic forced into right-aligned ports of Western SaaS, English-first reporting that miscounts Hijri dates, and per-seat pricing that punishes growth. Deqa needed an ERP designed in Arabic from the first wireframe — and a brand that signaled the same intent.
02Our Approach
- Started from the Arabic side of the design system — typography, spacing, and number formatting decided in Arabic before being adapted to English.
- Built the data model around Saudi-specific concepts (Hijri/Gregorian dual calendars, ZATCA-compliant invoice fields, VAT rules) instead of bolting them on later.
- Delivered a brand identity, motion system, and full product UI as one continuous deliverable — the same studio shaped how Deqa looks, feels, and works.
Built with
- Next.js
- Postgres
- Prisma
- TypeScript
- Tailwind
- Docker
- ZATCA
- Hijri/Gregorian
What they got
- Brand identity + bilingual logo
- 14 production modules (Accounting, HR, Inventory, Sales, Procurement, Treasury, Properties)
- Bilingual (AR/EN) marketing site
- Onboarding flow + admin docs
- Deployment + 6-month support
Timeline
- 01Discovery3 weeks
- 02Brand & system design6 weeks
- 03Build20 weeks
- 04Launch & iterateongoing
One platform. Three surfaces.
They didn’t build us a brand and then a product. They built one thing.
— Deqa founding team
03The Outcome
A platform with 14 modules launched, fully bilingual, and shipped with documentation, onboarding flows, and a marketing site — all from one studio, in one continuous arc.