A private advisor for the buyer — not the dealer.
A bilingual digital home for a private automotive advisory serving collectors and high-spec buyers. Bookable engagements priced from a 30-minute consultation to full source-and-negotiate mandates — paid through Stripe, managed end-to-end from a single CMS.
01The Challenge
Most automotive sites flatter the brand. Few defend the buyer. Gasolectric is a private advisory for collectors and high-spec buyers — clients shopping rare allocations, configuring six-figure builds, sourcing across borders. They needed a digital home that pre-qualified the room before the first call: editorial in tone, transactional in structure, and unmistakably on the buyer's side.
02Our Approach
- Wrote the brand voice first — "The advisor you need. Not the dealer you don't." — and let every page surface refuse dealer language.
- Designed three escalating engagements as the spine of the site: a 30-minute consultation call, configuration advisory for a single build, and full source-and-negotiate mandates — each priced, bookable, and bilingual.
- Built a Next.js + Prisma platform with native Stripe checkout, an admin CMS for services/pricing/journal/merchandise/testimonials, and full AR/EN routing — so the team manages the whole catalogue without touching code.
Built with
- Next.js 16
- React 19
- Prisma
- Postgres
- Stripe
- next-intl
- NextAuth
- Docker
What they got
- Brand voice + bilingual messaging
- Bookable services with Stripe checkout
- Admin CMS for services / pricing / journal / merchandise
- Bilingual AR/EN routing + SEO
- Hosting + ongoing maintenance
Timeline
- 01Voice + IA3 weeks
- 02Design4 weeks
- 03Build + Stripe7 weeks
- 04Launchlive
03The Outcome
A site that does the qualifying before the founder does. Inquiries arrive having read the philosophy, not asking to bargain. Consultation calls book themselves through Stripe; configuration and sourcing mandates start with a paid signal of seriousness. One quiet house, one consistent voice.
