Selected work Pure
A complete visual identity, end to end.
Logo, color, type, and full brand system — a brand-only deliverable that demonstrates the studio’s identity craft outside the tech stack.
01The Challenge
A new lifestyle brand needed a complete identity from a blank page — name, mark, type system, palette, packaging direction, and brand book — without a tech build to anchor it. Pure design work. Pure intent.
02Our Approach
- Two weeks of strategy and naming workshops before any design happened.
- Three logo directions, narrowed to one, refined across 22 iterations.
- A full bilingual brand book (PDF), packaging concepts, and a launch-ready social kit.
What they got
- Strategy + naming workshops
- Logo system: 3 directions, 22 iterations
- Color palette + bilingual type system
- Packaging concepts
- Bilingual brand book (PDF)
- Launch-ready social kit
Timeline
- 01Strategy + naming2 weeks
- 02Design directions3 weeks
- 03Refinement2 weeks
- 04Brand book + launch kit2 weeks
After
A product without a brand system became a cohesive identity — logo, color, type, and applications.
03The Outcome
A brand confident enough to enter a crowded category quietly — and to be remembered by the right buyers.
